(+44) 207 286 4169

Welcome to our home of HOOPYNESS

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Functional, flattering and light as a feather, you will never need - or want - to take off our hoops or sleepers!  

Our mission statement: we believe that every girl all over the world, deserves a decent pair (or two) of hoop earrings or sleepers.
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Please step inside THE HOOP STATION and check out our latest collections. Did you know that our hoops are loved by a host of celebrities, including Adele and Ellie Goulding.

We launched our cheeky little sister label after so many of our regular customers kept calling us the Queen of Hoops! Once they stumbled upon our hoop earrings, they never went anywhere else to buy them...FACT!

Trust us, a great pair of hoops is the key accessory this Autumn. 
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We believe that HOOPS are the earring equivalent of the classic leather jacket; they never go out of fashion, have a wonderful feeling of familiarity and never fail to finish off an outfit, seamlessly. 
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Hoops transcend all cultures, styles and ages. All of our hoops and sleepers are made in Italy using 925 silver (with or without rose or yellow gold plating).
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