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New Products
  • Everyday Basic Hoops: La 'IVREA' - Rosegold, Silver or Yellowgold
  • £49.00
    The ultimate everyday staple hoop & best-selling collection. Trust us, this hoop is ALWAYS in fashion. Our regular customers  just can't get enough of the Ivrea hoop collection. Luxury at its best, premium quality, no itching, fabulous to wear, look great on. Diameter: 3.5 cms. Made in Italy
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  • L'ORBITA Hoops
  • £69.00
    2 Hoops in One! Launching our Orbita ball hoops. Featuring a delicate diamond-cut wire in the centre, suspended with a a tiny ball inside a smooth hoop with a lobster click-to closure. 925 sterling silver. Made in Italy.
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  • La 'GRADUATE' Hoops - Silver
  • £105.00
    Basics Deluxe: Silver hoops with a graduated edge... Hugely flattering, graduated to each point, with butterfly fixtures. Dimensions: 5.5 x 5.5 cms at the widest points. 925 sterling silver. Made in Italy.
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  • La 'PENCIL SHARPENER' SLICES - Hoops / Earrings
  • £165.00
    Super skinny slices of luxury, every single day... Launching our most innovative earrings for SS17. With a texture which resembles pencil sharpenings, our latest super skinny slices of earrings create a slick look! Dimensions: Super skinny and 4 cms at the widest point.  925 Sterling silver with 18carat rose or yellowgold plating. Made in Italy.
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  • La BALL CHARM hoops - 3 x colours!
  • £125.00
    Charming new hoops have just landed onto The Hoop Station. Take a trip back to the '80's when charms were doing the rounds on the fashion circuit...! Classics with a sassy twist, featuring a fixed shiny ball charm perched bang on the centre of each super skinny hoop;  Take your pick from sllver, yellow or rose balls, Secure butterfly closures to...
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  • La BELAGIO Sleepers - Black CZ stones
  • £39.00
    Art for the ear just stepped up a level. We are so excited about our super skinny teeny tiny luxury hoops. Wear up your ear, on your earlobe, at an angle, sideways or frontways, our sparkly sleepers are why our customers love us and keep on coming back for more. Materials: 925 Sterling silver with black cubic zirconia stones. Dimensions:...
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AGELESS STYLE. Sunday Mornings.... Hoops in Sunday Times Style

Celebrating AGELESS style in today's Sunday Times Style...! You are never too old for a...


La Brexlet: It's Done & We are all still friends..

Launching La Friendship Brexlet Crafted in Italy, styled in London. We hope that we can...


Emma Willis Launches new size 'Chica Latina' for THE HOOP STATION

The Voice - The Knockout Stages Emma Willis sparkles in the new 8cm 'Chica Latina' Hoops...


Interview with our founder on THE WHITE COMPANY

  View here: http://bit.ly/2kVkloy 5 minutes with the woman behind our new jewellery collection FEBRUARY...
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