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New Products
  • La CHICA LATINA Hoops - Silver (NEW: 8cms)
  • £30.00
    Everyday luxury, effortlessly, our most popular hoop collction is the 'Chica Latina'. Introducing new sizes this season...our selection of sizes just keep on growing...! As worn by Emma Willis on the Voice! No jewellery box, anywhere in the world, is complete without a pair (or 2!) of hoops.Trust us, it's the gospel according to Georgiana... Multi-hoop frenzy: Introducing the La...
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  • La LAGO Di COMO Hoops - Silver
  • £49.00
    With ripples like an Italian lake.. The Lago Di Como collection is one of our best-selling earrings on THE HOOP STATION. A gentle ripple ripple effect has been delicately crafted into the hoops. It's official: a pair of hoops will give you a lift and make you walk with an extra little shimmy...! Materials: 925 Sterling silver. 3 x sizes. Made in Italy. 
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  • La CLASICO 'NAPOLI' Hoops - Yellow
  • £39.00
    Classics, jewellery-box staples with a butterfly closure The NAPOLI hoops look great day-time or evening, suited and booted or with a fabulous frock and heals. Materials: 925 Sterling silver with 18 carat yellow gold plating. Various sizes. Made in Italy.
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  • La ROMA Diamond-Cut Hoops - Yellow
  • £49.00
    Add a touch of 80's retro glam and everyday luxe to your jewellery box!  Silver gypsy hoops with a technique known in the jewellery industry as 'diamond-cut', La ROMA hoops are classics with a twist. Available in lots of new sizes! Try them on and you will see how they have a subtle sparkle that catches the light beautifully, by day or night....
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  • La ROMA Diamond-Cut Hoops - Rose
  • £59.00
    Back due to popular demand! We are delighted to continue our hoop offering with our ROMA diamond-cut hoops, classics with a diamond-cut sparkling twist. Try them on and you will see how they have a subtle sparkle which beautifully catches the light, by day or night. Material: 925 Sterling silver with rose gold plating. Two sizes available. Made in Italy.
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  • La BELAGIO Sleepers - White
  • £39.00
    Art for the ear just stepped up a level. We are so excited about our super skinny teeny tiny luxury hoops. Wear up your ear, on your earlobe, at an angle, sideways or frontways, our sparkly sleepers are why our customers love us and keep on coming back for more. Materials: 925 Sterling silver with white cubic zirconia stones Dimensions:...
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Emma Willis Launches new size 'Chica Latina' for THE HOOP STATION

The Voice - The Knockout Stages Emma Willis sparkles in the new 8cm 'Chica Latina' Hoops...


Interview with our founder on THE WHITE COMPANY

  View here: http://bit.ly/2kVkloy 5 minutes with the woman behind our new jewellery collection FEBRUARY...



Spring '17 starts with a London label love affair!  Luxury British brand, The White Company,...



Check out the January issue of Good Housekeeping! http://bit.ly/2m4loaH
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